Best AI Visibility Tools in 2026: 9 Tools Compared Honestly

The best AI visibility tools in 2026 are Otterly.AI and HubSpot AEO for low-cost tracking, Peec AI for mid-market teams, Profound, Scrunch and AthenaHQ for enterprise analytics, Semrush and Ahrefs for teams already inside those suites, and Nyrav for businesses that want the tool to also fix their site. All of them answer the same core question: when a customer asks ChatGPT, Gemini, Perplexity or Google's AI features about your category, does your brand come up?

Disclosure: this is Nyrav's blog, and Nyrav is one of the tools below. We have tried to be fair, including saying plainly where competitors are stronger. Every price was checked against the vendor's own pricing page or a recent comparison, and is accurate as of November 2026. Pricing in this market changes often, so check the vendor's site before you buy.

What an AI visibility tool actually does

An AI visibility tool sends a list of prompts (questions your customers might ask) to AI assistants on a schedule and records the answers. It then reports how often you are mentioned, how you are described, which competitors appear instead, and which websites the AI cites as sources.

If you are new to the idea, our explainer on what AI visibility is covers the basics.

One honest caveat applies to every tool on this list, including ours. Google's guide on optimizing for generative AI features says: "No third-party tool has access to our internal ranking or AI systems." AI answers also vary from run to run. Treat any visibility score as a sample of reality, useful for trends and gaps, not a precise ranking.

The comparison table

"Engines covered" means what the entry plan includes. Several tools add engines for a fee, so compare the plan you would actually buy.

The tools, one by one

Otterly.AI: the cheapest serious tracker

Otterly's pricing page lists Lite at $29/month for 15 prompts, Standard at $189/month for 100 prompts, and Premium at $489/month for 400 prompts, with about 15% off yearly. ChatGPT, Google AI Overviews, Perplexity and Copilot are included; Google AI Mode, Gemini and Claude cost extra per plan.

Where it is stronger: price. If you only want to know whether you are mentioned and which sources get cited, Otterly gives you that for less than most tools, including Nyrav. It also includes GEO URL audits on every plan.

Watch for: 15 prompts is tight, and add-on engines raise the real cost quickly.

Peec AI: clean analytics for marketing teams

Peec AI starts at $95/month for 50 prompts, with Pro at $245 and Advanced at $495. Every plan includes unlimited users and competitors, and you pick 3 engines from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver. Perplexity, Claude and other models come through add-ons or Enterprise.

Where it is stronger: reporting quality, unlimited seats, and agency-friendly dashboards. It has added gap analysis and agent-driven actions this year, so it is moving beyond pure tracking.

Watch for: the 3-engine limit on self-serve plans.

Profound: enterprise depth

Profound currently shows a free 7-day trial and a custom Enterprise plan for brands, covering up to 9 answer engines plus agent analytics, prompt volume data, SSO and dedicated support. A GEO Toolbox review updated in October 2026 reports that self-serve brand plans launched in June 2026 were withdrawn in September, leaving an agency plan at $99/month plus $399 per client workspace.

Where it is stronger: breadth of engines, data on what people actually ask AI, crawler analytics, and enterprise security. If you are a large brand with an analytics team, it is one of the most complete options.

Watch for: no published price for brands, so budget for a sales process.

Scrunch: audits plus an AI-friendly site layer

Scrunch lists Starter at $300/month month-to-month ($250 billed yearly) with 350 custom prompts, and Growth at $500/month. All plans track ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Its Agent Experience Platform (AXP) generates an AI-friendly version of your site.

Where it is stronger: a generous prompt allowance at the entry tier and broad engine coverage from day one.

Watch for: the entry price is high for a single local business.

AthenaHQ: tracking with suggested content

AthenaHQ's own comparison page lists a free Essential plan with 300 starter credits and a Starter plan at $295/month ($245 billed yearly) with 3,600 credits. It describes prioritized optimization tasks, a "Citation Engine" that drafts content changes, and Shopify and Google Analytics integrations.

Where it is stronger: wide engine coverage (11+ on Starter, according to a Rework comparison updated October 2026) and a path from insight to content.

Watch for: credit-based pricing, where one credit is one AI response. Many prompts on many engines use credits fast.

Semrush AI Visibility Toolkit: for Semrush users

Semrush prices its AI Visibility Toolkit at $99/month per domain, billed yearly, with 25 tracked prompts across ChatGPT, Google AI, Gemini and Perplexity. It adds AI competitor analysis, prompt research and an AI-readiness site audit.

Where it is stronger: it sits next to your keyword, backlink and site audit data. If your team already lives in Semrush, that convenience is worth a lot.

Watch for: 25 prompts per domain, and the cost multiplies across domains.

Ahrefs Brand Radar: research any brand

Brand Radar works differently. Instead of only tracking your prompts, it lets you look up any brand across a database Ahrefs says holds over 500 million search-backed prompts, covering AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. The AI index starts at $199/month and custom prompt tracking from $50/month, per Ahrefs' pricing page.

Where it is stronger: market research. You can size up a competitor's AI visibility in minutes without building a prompt list.

Watch for: it is an add-on to the Ahrefs ecosystem, so costs stack.

HubSpot AEO and AEO Grader: the easy first look

HubSpot's free AEO Grader (originally launched as AI Search Grader) gives a one-time score out of 100 based on ChatGPT, Perplexity and Gemini. Its paid HubSpot AEO product is listed at $50/month without a HubSpot subscription and is included in Marketing Hub Professional and Enterprise.

Where it is stronger: free to try, cheap to continue, and a natural fit if your CRM is HubSpot.

Watch for: three engines, and no Claude or Google AI Overviews in the grader.

Nyrav: tracking plus the work

Nyrav checks every week whether ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode name your business for your customers' questions, and which competitors and sources they use instead. The difference is what happens next: it audits your site, writes a monthly 30-day plan, drafts page fixes (titles, meta descriptions, headings, schema, FAQs, alt text, internal links), writes articles, prepares directory listings and runs backlink outreach from your own mailbox. Each change waits for your approval and can be undone, and approved changes publish to WordPress and Shopify. Plans start at $49/month (pricing).

Where competitors are stronger: Nyrav checks weekly, while several trackers above check daily. Profound, Scrunch and Ahrefs offer deeper enterprise analytics, prompt volume data and larger research databases. If you only want a cheap mention tracker, Otterly Lite costs less.

How to choose in 5 minutes

1. Decide if you want data or done-for-you work. A marketing team with writers and developers may only need a tracker. A dentist in Austin or a two-person Shopify store selling e-bikes usually needs help acting on the data.
2. Count your real prompts. List the 15 to 50 questions customers actually ask, such as "best emergency dentist in Austin" or "e-bike under $2,000 for hills". Check that the plan covers them.
3. Check engines on the plan you will buy. Google AI Overviews and AI Mode matter for most businesses because they sit inside Google Search. Confirm they are included, not an add-on.
4. Price the full setup. Add extra engines, prompts, domains and seats. A $29 plan can become $150 quickly.
5. Run a free check first. Use HubSpot's grader or Nyrav's free AI visibility check to see where you stand before paying for anything.

If you manage several clients, our page for agencies explains how multi-site setups work.

What no tool can do for you

Every tool here measures and suggests. None can make an AI assistant recommend you. Google's guidance is clear that its AI features are "rooted in our core Search ranking" systems, so the fundamentals still decide most outcomes: useful original content, a crawlable site, accurate business details and a real reputation. Our Google AI Overviews checklist turns Google's own advice into concrete steps.

Nyrav's approach is to pair the weekly tracking with a monthly plan and drafted fixes you approve, so the data turns into changes on your site. Whichever tool you choose, judge it by one thing: are you mentioned more often three months from now than you are today?