AI SEO for law firms
Get your law firm recommended by ChatGPT and Google
Customers now ask AI assistants who to call. They name two or three law firms, and everyone else is invisible. Nyrav shows you whether you're named, then does the SEO work to change it. You only approve.
What your customers are asking AI
Asked to ChatGPT
“Best personal injury lawyer near me?”
Asked to ChatGPT
“Which family lawyer in San Diego offers free consultations?”
Asked to ChatGPT
“Immigration attorney in Chicago who speaks Spanish?”
Nyrav asks questions like these every week in your city and shows which law firms each assistant names.
What Google and AI assistants look for in law firms
Practice area pages
Each practice area, and each case type within it, needs its own clear page.
Attorney profiles
Bar admissions, experience and results build the expertise legal questions require.
Consultation details
Free consultations, languages spoken and fees explained clearly answer common questions.
Legal directories
Avvo, Justia and Google profiles with matching details.
What Nyrav does for you
Writes practice area pages
Plain-language pages for each area you practise, approved by you before publishing.
Strengthens attorney profiles
Credentials and experience on pages and in schema.
Answers common legal questions
Articles that assistants quote and that bring searchers to your firm.
Lists you on legal directories
Avvo, Justia, Google, Bing and more.
Where law firms should be listed
AI assistants cross-check these sites. The same name, address and phone on each one builds trust.
Google Business Profile Free
Shows you on Google Maps and in local results; AI assistants read it.
Bing Places Free
Feeds Bing and Microsoft Copilot answers. Can import from Google.
Apple Business Connect Free
Apple Maps and Siri on every iPhone.
Yelp Free + paid upgrades
One of the sources ChatGPT and Apple Maps use for local businesses.
Avvo Free + paid upgrades
The main lawyer review site.
Justia Lawyer Directory Free
Free, well-trusted lawyer profile.
Better Business Bureau Free + paid upgrades
A free basic profile; accreditation is paid and optional.
Nextdoor Free
Neighbours recommend local businesses here.
Nyrav's Directory listings tracker fills these in for you and checks each one links back.
Questions law firms ask us
Does Nyrav follow legal advertising rules?
You approve every page before it's published, so your firm keeps full control of what's said.
Do clients really ask AI for lawyers?
Yes, especially for "near me" and practice-specific questions. Nyrav shows which firms are named in your area.
Can we use it for several offices?
Yes. Each office can be its own site in Nyrav.
See which law firms AI recommends in your area
Free, 2 minutes, no card.
Nyrav for other businesses